What: HSMAI Webinar and Interactive Discussion on Customer Relationship Management Practices Adopted by Hotels

Come and join us either in a group setting in Hong Kong/ Macao or dial-in from the comfort of your office with your own team

A 60-minute live Webinar on findings from research on Customer Relationship Management Practices of hotels presented for the first time by
o Dr. Ada Lo, Assistant Professor, School of Hotel & Tourism Management, The Hong Kong Polytechnic University and
o Dr. Larry Stalcup, Associate Professor of Georgia Southern University, USA.

To be followed by a 60-minute discussion to be facilitated by
o Dr David L. Jones, Associate Professor of The Hong Kong Polytechnic University.

Cost:
o On-site Option at HKD100/ per person (Coffee/ tea and croissants will be provided)
o Off-site Option at HKD250/ per dial-in (unlimited number of attendees per line)

Where:
HK : MICROS-Fidelio Hong Kong Ltd, Room 4605-06, The Center, 99 Queen's Road Central, Central, Hong Kong, or

Macao: Starwood Hotels & Resorts Macao, Block A-B, 9/F, Zhu Kuan Building, Av.Xian Sing Hai, NAPE, Macao.

When: 25 November 2008 (Tuesday)
9:00am – 11:00am (Registration on site begins at 8:45am)

Who: Ideal for hotel Directors of Sales & Marketing, Directors of Sales, Sales Managers, Director of Rooms, Rooms Division Manager, Front Office Manager, Guest Services Manager, Director of F&B, F&B Manager, or anyone interested in learning about CRM practices based on practices adopted by hotels in Hong Kong.

Why: In this difficult business environment it is critical to keep the customers you already have. Learn about best practices used by your competitors and things you can do to lure your guests back.

Register Now >>